Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup. The offer is what someone gets when they respond. The audience is who you want to reach and where they are in the US. The current setup is what is already running, and what is going wrong with it.
Write those down in the notes box, even roughly. A service partner uses them to work out which channel fits, how much setup is involved and what ongoing management would look like. The quote you receive comes from that partner directly.
Useful details for the notes box
A line or two on each of these will do.
- Your website address and the pages ads would point to
- The product or service you want to promote first
- Past ad campaigns and what you learned from them
- The tools you use for email, calls and customer records
- Who on your side will approve ads and pages
- Industry rules that affect your advertising, if you know of any
What happens after you send it
Your request goes to a service partner who does this kind of work. The partner reads it and replies to the email you gave, usually with a few questions about your offer, budget and current setup. If a conversation would help, the partner may suggest a short call at a time that suits you.
Once the partner understands the job, you get a written proposal covering scope, what you provide, how reporting works and the fees. Ad spend is normally paid by you directly to the ad platform and listed apart from management fees. Nothing is agreed until you accept a proposal.